Essentials of a High Converting Landing Page
A landing page is sometimes known to be a lead capture page in a single web site that appears in response to clicking on a search engine optimized search result or an online advertisement. But, it is popularly known in the online marketing world.
Landing pages often appeal in a different way to those people who read them. And, they also have their different goals to achieve. Thus, it is essential to master the elements to be included in the landing page.
Here are some of the elements essential to be included in a high converting landing page:
Everyone knows that a headline is where all things start. Even if it is an essay or a landing page, there should always be a headline. It should also catch the attention of a reader of a single page. The headline must also give user information of the service and product. It should also be made short, concise and precise.
- Sub headline
This is placed below the main headline. If the headline catches the attention of a user, then the sub headline is the one that invites them to stay on the page. It should also be made persuasive for them to stay.
Pictures are powerful not only on the website, but even on the social media and books. They also simply catch the attention and interest of the users. Thus, you need to put some larger pictures on your landing page. Make sure that they are mainly about your product of something that is related to the content of your web.
It should be connected with the headline that you have created. And, it should benefit and orient the user of your page about the product or the services that you offer.
The benefits should be the focused on the customers and the users of the page. Always think about the value of the page to the users. They can also be informed more of the product and service you offer them with.
Testimonials should be those said by your customers. And, these should not be edited. These should all be made to be true so that no customers will complain to you. And, these should also be made trustworthy in order that users stay on your page. And thus, they can read on your products and services details.
- Way of contacts
There should be some ways on how you will be contacted by the viewers and customers. Methods on how to contact you should as well be provided.
- Amazing call to action
Every landing page should have a wonderful and amazing call to action or goal. It should be big. And, the bigger, the better.
These factors are essential in making a high converting landing page. This way, these can help you in getting the attention of people to your products and services. By following them, you are after getting the best out of your page. And, you also provide users and customers a helpful and informative webpage to trust with.